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Learn All About the New Kia Optima in Richmond, VA

If you're in the hunt for your ideal midsize car, don't overlook the new Kia Optima in Richmond, Virginia. This sleek sedan has a relaxed ride you'll enjoy for cruising the main thoroughfares in Richmond, VA. It's a superb family car because of its abundant passenger space and outstanding safety scores. Right now, you can choose from a wide selection of new Kia Optima models for sale at West Broad Kia near Midlothian.


The new Kia Optima has a commanding presence, with a racy, coupe-like roofline, a wide stance, and chiseled sides. Snazzy-looking alloy wheels, LED headlights, and the signature tiger nose grille enhance its stunning appearance. But the Optima fares just as well at substance as it does style. Glen Allen drivers will appreciate that it earns an eye-popping 4.5 out of five in predicted reliability ratings from J.D. Power.


You'll feel almost like you're gliding on air in the new Kia Optima. Its well-built independent suspension with front MacPherson struts absorbs most road imperfections for a silky-smooth ride. Short Pump drivers will like that they can customize the Optima's ride with its drive mode selector, which has Economy, Normal, and Sport modes. Its also fuel-efficient; the Optima gets 24 mpg in the city and 33 mpg on the highway when properly equipped. The Optima's three available engines include: 

  • Standard: 185-horsepower 2.4-liter four-cylinder motor
  • Optional: 178-horsepower turbocharged four-cylinder engine
  • Optional: 245-horsepower turbocharged four-cylinder motor
The Optima is available with either a six-speed or an eight-speed automatic transmission. All Optima models come with front-wheel drive.

Interior/Standard Equipment

Get inside the new Kia Optima and you'll be thrilled with its many soft-touch materials and tasteful trim pieces. Its also whisper-quiet inside the cabin because of its advanced interior insulation. There's also plenty of room to stretch out and get comfortable, even for tall people. People in Mechanicsville will appreciate the Optima's large trunk, which provides 16 cubic feet of space for their road trip necessities. Standard features in the new Optima include:

  • The UVO infotainment system with an 8-inch touch screen
  • Android Auto and Apple CarPlay smartphone integration
  • Siri Eyes Free

Safety Features

You'll feel secure in the new Kia Optima, which earned the highest rating of Good in all six crash test categories from the Insurance Institute for Highway Safety. Richmond drivers will have confidence knowing that the Optima has a plethora of active safety features that help them spot potential accidents and prevent them. These include: 

  • Lane change assist
  • Forward collision warning
  • Rear cross traffic alert

Available Trim Configurations

The new Kia Optima comes in four trim levels so people in Midlothian can pick and choose the features they desire. These trims include: 

  • Optima LX: Comes with a six-speaker stereo, Bluetooth, a USB port, a rearview camera, blind spot monitoring, lane departure warning, lane keep assist, a driver drowsiness monitor, and rear parking sensors.
  • Optima S: Comes with everything in the LX trim, but adds proximity keyless entry, push-button start, and cloth seats with synthetic leather inserts.
  • Optima EX: Comes with everything in the S model, but adds leather upholstery, dual-zone climate control, heated front seats, satellite radio, and adaptive cruise control.
  • Optima SX: Comes with everything in the lower trims, but adds navigation, a premium 10-speaker stereo, ventilated front seats, a heated steering wheel, and a panoramic sunroof.

Test Drive the new Kia Optima at West Broad Kia

The new Kia Optima has a luxurious interior, a smooth ride, and an intuitive infotainment system. People in Glen Allen can select from a vast inventory of new Optima trims for sale at West Broad Kia. If you see one you like, you can get the ball rolling by applying for Kia financing right now. Once our financial advisors get back to you, we'll discuss loan or lease options, as well as available Kia lease & finance deals and incentives Contact West Broad Kia today, or visit our dealership in Richmond to test drive the new Kia Optima.

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West Broad Kia

9001 West Broad Street
Directions Henrico, VA 23294

  • Sales: (804) 335-1186
  • Service: (804) 923-0980
  • Parts: (804) 217-6300

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  1. West Broad Kia

    9001 West Broad Street
    Henrico, VA 23294

    • Sales: (804) 335-1186
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